How something is said is as important as what is being said. The quality of writing, the choice of words and the flow of thought and ideas in the articles are as crucial as the message that is being conveyed. Unfortunately, many of the articles that we see on the web and in other publications leave a lot to be desired. It is too bad that an article that carries so much information and can be so useful to people fails to reach its targeted audience because its author did not pay enough attention to its structure, wording or sequence of ideas. This causes the readers to be confused, unsure of the article's contents and having a poor impression of the writer and the magazine or website that carried it.
Writing a good article that impresses the target audience and presents forcefully its ideas and information is not difficult. The writer has to simply look at the subject from the reader's perspective. Further, there are a few simple tips for writing articles that are helpful.
- Keep it simple. Writers are often tempted to use high-sounding phrases and words to try to impress readers. These words are difficult for most people and can put them off. Avoid difficult words. Good, interesting articles that will be appreciated can be written in simple English with words that we use in everyday life. Even beauty can be simple.
- Avoid Jargon. Too often, readers are confused by unfamiliar technical terms. Take care to avoid such words. Read the article after it is written. Difficult words can be avoided or explained so that the reader understands them.
- Create a general plan for the article. Decide what you are going to say and when you are going to say it. Decide which point goes first, which goes second and which is introduced last. The flow of ideas should be easy for the reader. An improper sequence will confuse the reader.
- Use good punctuation. Check the article for punctuation. A comma placed in a wrong place can change the meaning of the sentence and can spoil what you are trying to do. Read the article after you have finished writing and check for punctuation errors.