Of the many markets open to a writer, the greeting card is one that rewards the writer in its own unique way. Writing short verses that evoke memories of loved ones, friends and relatives on occasions, such as birthdays, anniversaries, etc., is an art in itself. While poetic prowess and an ability to express emotions in poignant language are useful skills, an in-depth study and understanding of the market is essential for success in the greeting card market. Further, it is imperative to be in touch with industry trends and be familiar with other cultures and religions if you intend to write text for greeting cards for festivals.
The greeting card industry is a multi-billion dollar industry. A large proportion of the industry is controlled by well-established publishers who have their own paid writers. While it is certainly worthwhile to check out opportunities with publishers, such as Hallmark and American Greetings, freelance writers are more likely to find success with smaller publishers who prefer to pay per verse.
Breaking into the market requires perseverance. Sending queries to prospective customers may be helpful to obtain instructions concerning submissions and their requirements. Some companies have a requirements section within their websites. The general method of submitting an idea varies with by publishing company. While, some publishers prefer to have receive ideas on individual index cards, others ask for all ideas to be written on a standard sized sheet of paper.
The Internet has dramatically altered the way in which writers do business and the greeting card market is no different. Because of the internet, access to a publisher's product line is just a few keystrokes away. All major greeting card publishers have websites on which it is possible to browse through their offering of cards. This enables the writer to understand the particular market the publisher is catering to. In addition, it helps the writer to access markets that are specialized niches and have their own requirements and customers.
The internet has also changed the way in which greeting card submissions are made. It is certainly easier today to use email to send submissions and receive responses. The greeting card market is known for its quick responses. Responses are received within a matter of days, as opposed to weeks or even months in other markets. This enables the writer to edit his submissions quickly or to move on to other submissions if his earlier submissions were rejected. While writing for the greeting card market is definitely an exciting and rewarding experience, it has its downsides. For example, it is usually not possible for the writer to see the finished product and, in most cases; credit is not given to the writer.