Marketing is vital in the career of any writer. Effective marketing skills are necessary to showcase your talent to the outside world and to build your reputation as a writer. More importantly, it is necessary to ensure that you obtain a reasonable income from your writing. This can be critical for writers who do not have strong financial backing when they begin to write.
While there are ample opportunities to write, getting the editors to give you the opportunity can be a challenge in itself. You need to prove that you have the skills, experience and right background and credentials for the job. Marketing of writing is similar to the marketing of any other product or service. It is about convincing others that you will be a reliable and quality provider of the service-writing in our case.
Modern technology has, thankfully, provided a variety of means by which you can do just that. From websites on which you can post your references to writers' directories where you can list your services, there are numerous ways in which to attract the attention of people who are in need of your writing.
Create a website: A website is a great way to showcase yourself and your literary talents. A well-crafted website can tell readers about you, your background, your experience and your skills. You can also include samples of your previous writing assignments.
Writing for non-profits: Writing for organizations, such as hospitals, orphanages, or for other social agencies, can be an effective means of breaking into the market. While non-profits will usually pay you very little, if anything at all, they provide an opportunity for you to gain experience and references. They also help to increase your contacts and spread your name. .
Get listed in a writers' directory: List yourself in the many online directories available. Editors and others who are in need of written material may access these lists and, as a result, contact you with their requirements.
Write articles for free: This is an excellent way of getting people to read your writing. You can write articles for your local newspapers and other publications which may not pay you. As more people read your writing, you will become better known within the market.
Get the word out: Too often, aspiring writings do not talk about their vocation, especially, if it is a part time activity. Speaking to others about your passion helps to spread the message. You never know when an old acquaintance or a friend may tell someone about you. Printing business cards and getting them out is also a great idea if you are writing full time.
Join a local writing group: Joining a writing group helps you to meet friends in the writing field. This can also help you to hone your skills as you and other members critique each other's writing. You may be referred by other members to potential purchasers of your writing. Besides, on the social side, you will get to know people with whom you can share your writing experiences.