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Writing for the Internet

The Internet has revolutionized almost all aspects of modern life - from the way we do business to the way we read newspapers. Websites have mushroomed on almost every conceivable topic. In addition, online publications are periodically released by professional associations and companies. In this context, the internet presents a lucrative opportunity for a writer. Websites are in constant need for clear and concise content for posting. Further, content that is posted needs to be constantly updated so that it remains relevant. Most companies have writers to compose and maintain their content. However, many are in constant need for fresh material. Writers are able to contact webmasters to inquire about writing opportunities. New writers who are eager to break into the market can build references by writing for non-profit organizations. Although these organizations may not be willing to pay much, they can help a writer to gain exposure and experience.

While writing for the internet is quite similar to writing for any other medium, there some tips that may be useful to a new or aspiring writer.

Try to understand the website and its target audience: This is extremely important. Too often, content designed for a website is found to be out of sync with the website and its objectives. Therefore, study the target audience and try to understand how it will perceive the content.

Try to write in points: Writing the content in the form of points and then proceeding to explain each point is a good way to proceed. Viewers are more likely to remember what the content is about if you write this way.

Try to write in short paragraphs: Short paragraphs have been found to engage viewers more effectively. Long paragraphs can be a turn-off.

Avoid complex sentences: Writing in simple English that everyone can understand is advisable. Avoid complex sentences that can be confusing. Long sentences can be simplified by breaking them into two or more smaller sentences.

Avoid the use of acronyms: Acronyms should be avoided. When they are used, they should be explained. A viewer who does not understand the acronym may leave the website without reading any more of what you have written.

Write in the present tense: Writing in the present tense is more likely to engage the viewer.

Maintain a friendly tone: Make sure that the content does not have an overly formal tone. Use inclusive pronouns like "we" and "us" to make the website inviting.

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